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Let's HIP-ify IT With Humor

Let's face it.  There's enough to cry about in this world.  A little humor maximizes some valuable effects

  • It Increases Attention

  • It Increases Enjoyment

  • It Increases Retention

An Example

A Statement

"The fiscal choices made by the legislature did not address the root problem."

Clear (but a real yawner)

In A Phrase

The fiscal choices made by the legislature did not address the root problem, not unlike the dullard coyote who chewed off 3 legs and was still caught in the trap."

In A Picture

There may be many ways to solve a problem, but it doesn't mean they are all good solutions.

In A Joke

The fiscal choices made by the legislature did not address the root problem.

It's like the young boy, about eight years old, who was at the corner "Mom and Pop" grocery picking out a pretty good size box of laundry detergent. The grocer walked over, and, trying to be friendly, asked the boy if he had a lot of laundry to do.
      "Oh, no laundry," the boy said, "I'm going to wash my dog."
      "But you shouldn't use this to wash your dog. It's very powerful and if you wash your dog in this, he'll get sick. In fact, it might even kill him."
      But the boy was not to be stopped and carried the detergent to the counter and paid for it, even as the grocer still tried to talk him out of washing his dog.
      About a week later the boy was back in the store to buy some candy. The grocer asked the boy how his dog was doing. "Oh, he died," the boy said.
      The grocer, trying not to be an "I-told-you-so", said he was sorry the dog died but added, "I tried to tell you not to use that detergent on your dog."
      "Well, the boy replied, "I don't think it was the detergent that killed him."
      "Oh? What was it then?"
      "I think it was the spin cycle!"

We're worried about the fiscal detergent when the spin cycle is killing us.

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HIP-ify IT With Humor

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